LONDON U.S. consumer goods group Colgate-Palmolive has agreed to pay around $940 million for Sanex, a shower gel and deodorant brand which owner Unilever had been ordered to sell.
The European Commission asked Unilever to divest Sanex for anti-trust reasons after the Anglo-Dutch company acquired it when buying U.S. group Sara Lee's personal care business in 2009.
Sanex had sales of 187 million euros ($265 million) in 2010, largely in Western Europe.
Also on Wednesday, Unilever agreed to buy Colgate's laundry detergent brands in Colombia, such as Fab, Lavomatic and Vel, for $215 million. Colgate said the deals were expected to add, on a combined basis, about 4 percent to earnings in 2011.
Colgate chairman and chief executive Ian Cook said: "Sanex is a very strong brand that we have admired for a long time."
Unilever Plc shares were up 1 percent at 1,828 pence at 1140 GMT (7:40 a.m. EDT) in a slightly firmer London stock market.
(Reporting by David Jones; Editing by Dan Lalor)
($1 = 0.7054 euro)