LOS ANGELES (Home Media Magazine) - The Harry Potter franchise worked its wizardry on the DVD sales charts Wednesday.
Not only did "Harry Potter and the Deadly Hallows Part 1" debut at No. 1 on Nielsen Videoscan's chart for the week ended April 17, but the six previous films also re-emerged in the top 20, the result of an aggressive ad campaign.
Warner Bros. took out primetime television ads emphasizing that the new movie was unavailable at kiosks and Netflix. Also impressive: about 70 percent of Potter catalog sales were of the Blu-ray format vs. 46 percent for "Deathly Hallows."
"The Chronicles of Narnia: The Voyage of the Dawn Treader" sailed in at No. 2 even though the DVD had the benefit of six days' worth of sales vs. three for "Deathly Hallows."
"Tangled: dropped a spot to No. 3, while last week's champ "Tron: Legacy" fell to No. 4. "Country Strong" debuted at No. 5. Gwyneth Paltrow's Nashville foray snuck into the top spot on Home Media Magazine's rental chart due to the 28-day embargo keeping "Deathly Hallows" and "Dawn Treader" away from kiosks and Netflix.