September 25, 2007 / 6:59 PM / in 10 years

Samsung keeps global TV market lead: iSuppli

<p>A man walks past Samsung Electronics' LCD TV sets displayed at a shopping mall in Seoul August 6, 2007. REUTERS/Han Jae-Ho</p>

SAN FRANCISCO (Reuters) - Samsung Electronics (005930.KS) kept its position as the world’s leading maker of televisions in the second quarter thanks to its strength in LCD (liquid crystal display) TVs, research firm iSuppli said on Tuesday.

Samsung had 12.4 percent of the global TV market in the April-June quarter, according to iSuppli, followed by fellow Korean manufacturer LG Electronics (066570.KS) with 11.4 percent and Dutch group Philips (PHG.AS) with 7.1 percent.

Japan’s Sanyo Electric 6764.T took fourth place with 6.3 percent, and China’s TCL (000100.SZ), once the world’s biggest manufacturer of TVs, fell to fifth from third with 5.6 percent as the New Year shopping season in China ended.

ISuppli forecast that traditional curved-screen, cathode-ray-tube televisions would account for only 38 percent of unit shipments in 2009, down from 56 percent this year, as flat-screen LCD and plasma TVs gain in popularity.

“The most significant television market development during the coming years will be the loss of dominance by cathode ray tube televisions globally,” iSuppli’s main TV analyst, Riddhi Patel, said in a statement.

ISuppli predicted that the overall television market would grow at a compound annual rate of 4 percent between 2007 and 2011 for unit shipments, and 5 percent in terms of revenue.

In 2011, 245.5 million TVs will be sold, according to iSuppli, up from 207.5 million this year.

Reporting by Georgina Prodhan

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