Reuters logo
McDonald's profit beats, coffee perks boost sales
April 21, 2010 / 12:29 PM / 7 years ago

McDonald's profit beats, coffee perks boost sales

<p>A man carries his food as he leaves a McDonald's restaurant in Arlington, Virginia, July 23, 2009. REUTERS/Jim Young</p>

NEW YORK (Reuters) - McDonald’s Corp (MCD.N) reported a better-than-expected quarterly profit as its coffee business boosted U.S. sales, and the hamburger chain said its global sales momentum was continuing into April.

Thee world’s largest fast-food chain said worldwide sales at established restaurants rose 4.2 percent for the quarter, which ended March 31, and 5.2 percent in the month of March.

In the United States, where same-store sales rose 1.5 percent during the quarter and 4.2 percent in March, McDonald’s results got a boost from its McCafe coffees and other beverages.

The fast food chain encroached further into Starbucks Corp (SBUX.O) territory this quarter by introducing lower-priced frappes designed to compete with Frappuccinos.

McDonald’s has had success with its foray into coffee despite early complaints about the cost to franchisees, who were squeezed by the economic downturn.

McDonald’s Chief Executive Jim Skinner said in a statement that so far, same-store sales in April were “trending at least as strong as first-quarter sales.”

McDonald’s first-quarter profit was $1.09 billion, or $1.00 per share, up from $979.5 million, or 87 cents a share, a year earlier.

Excluding a tax charge related to restaurant closings in Japan, McDonald’s earned $1.03 a share. On that basis, analysts’ average forecast had called for a profit of 96 cents per share, according to Thomson Reuters I/B/E/S.

The chief executive of rival chain Burger King BKC.N told Reuters on Wednesday that U.S. consumer spending is on the rise, though high unemployment could curb sales increases. Burger King will report results on Thursday.

Shares in McDonald’s rose 0.2 percent to $70.45. Burger King slipped 1 percent and coffee chain Starbucks, which is due to report results later in the day, fell 0.6 percent.

TAKING ON STARBUCKS

Morningstar analyst R.J. Hottovy expects McDonald‘s’ higher-margin coffee business to keep growing, saying “the coffee market is large enough to support two major players, or more.”

“We saw consumers come out of hiding in March,” said Hottovy, who expects the chain’s overseas growth to remain robust because their menus overseas successfully cater to local tastes.

Last month, Starbucks said it was ready to resume its restaurant expansion in the United States.

McDonald‘s’ gross margins got a lift from the coffee sales and company-operated restaurant expenses that rose more slowly than revenues, sending its operating margins up 2.2 percentage points to 29.8 percent of sales.

Sales at U.S. restaurants open at least 13 months rose 4.2 percent in March, while same-store sales in Europe rose 5.9 percent and the Asia-Pacific, Middle East and Africa region reported a rise of 2.8 percent.

Revenue, which includes sales from company-owned restaurants plus royalties from franchisees and other fees, rose 10.5 percent to $5.61 billion, above analysts’ forecasts of $5.52 billion.

Revenue gains of 13 percent at its franchised restaurants, which account for 81.2 percent of its stores, outpaced the 9 percent increase in revenues at McDonald‘s-owned restaurants.

Reporting by Phil Wahba in New York, with additional reporting by Lisa Baertlein in Los Angeles, editing by Gerald E. McCormick, Dave Zimmerman

0 : 0
  • narrow-browser-and-phone
  • medium-browser-and-portrait-tablet
  • landscape-tablet
  • medium-wide-browser
  • wide-browser-and-larger
  • medium-browser-and-landscape-tablet
  • medium-wide-browser-and-larger
  • above-phone
  • portrait-tablet-and-above
  • above-portrait-tablet
  • landscape-tablet-and-above
  • landscape-tablet-and-medium-wide-browser
  • portrait-tablet-and-below
  • landscape-tablet-and-below