July 26, 2007 / 11:47 AM / 10 years ago

Microsoft cuts Xbox DVD player to $179

<p>A model holds Microsoft Corp.'s HD DVD player for the Xbox 360 game console during Tokyo Game Show 2006 at Makuhari Messe in Chiba, east of Tokyo September 22, 2006. Microsoft Corp. said on Thursday it would lower the price of the high-definition DVD player accessory in the United States to $179 from $199, and add five free movies to anyone who buys the machine in August or September.Kiyoshi Ota</p>

NEW YORK (Reuters) - Microsoft Corp. (MSFT.O) said on Thursday it would lower the price of the high-definition DVD player accessory for its Xbox 360 game console in the United States to $179 from $199, and add five free movies to anyone who buys the machine in August or September.

HD DVD is a next-generation technology developed by Toshiba Corp. (6502.T) and backed by Microsoft and film studios including Warner Bros. (TWX.N). It competes with Blu-ray, a DVD system from Sony Corp. (6758.T) (SNE.N), which is built into its PlayStation 3 game console, an Xbox rival.

Attaching the players to popular game consoles is seen by both camps as a way to get the technology into millions of homes, and pique consumers' interest.

A mass market for high-definition video is still some way off, due in part to the high price of the devices. Blu-ray and HD DVD are battling for domination in a war reminiscent of the VHS-Betamax battle of the 1970s and 1980s. That war was won by VHS after about a decade.

Rival Sony cut the price of its PS3 game console earlier this month to ignite demand. Sony and Microsoft are in a three-way battle with Nintendo Co. Ltd.7974.OS for control of a $30 billion video game market.

Reporting by Franklin Paul

0 : 0
  • narrow-browser-and-phone
  • medium-browser-and-portrait-tablet
  • landscape-tablet
  • medium-wide-browser
  • wide-browser-and-larger
  • medium-browser-and-landscape-tablet
  • medium-wide-browser-and-larger
  • above-phone
  • portrait-tablet-and-above
  • above-portrait-tablet
  • landscape-tablet-and-above
  • landscape-tablet-and-medium-wide-browser
  • portrait-tablet-and-below
  • landscape-tablet-and-below