November 1, 2011 / 6:41 PM / in 6 years

New York Times Sunday edition sees circulation increase

NEW YORK (TheWrap.com) - The New York Times saw its first increase in Sunday home delivery circulation in five years, according to the latest numbers from the Audit Bureau of Circulations.

The Times is the most circulated Sunday paper in the country, delivering 1,645,152 copies, according to the Audit Bureau. And for the six-month period ending September 30, its total circulation increased by 0.2 percent to 1,150,589.

Now that is only a slight increase, but few newspapers are growing their circulation in print.

Moreover, the Times saw a robust increase in its daily circulation number because the paper is making a more concerted effort to include its digital editions.

Many have already declared the Times’ new paywall strategy a success given the number of early adopters, but it remains to be seen whether the increases in paying digital readers will continue.

The Wall Street Journal and USA Today maintained their respective positions as first and second when it comes to daily circulation, though both saw slight declines, according to the Audit Bureau.

After the Times, which remained in third place, the New York Daily News and Los Angeles Times rounded out the top five.

The Sunday top three consists of the New York Times, the Houston Chronicle and the Los Angeles Times.

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