October 6, 2010 / 11:22 AM / 7 years ago

Prada mulls possible Hong Kong IPO in 2011

MILAN (Reuters) - Italian fashion power house Prada is mulling a Hong Kong flotation next year, markets conditions allowing, which would help it speed expansion in China, expected to be the world's biggest luxury market in the next five years.

The move would also free Prada from the shackles of a debt estimated at around 1 billion euros ($1.4 billion), partly the result of an ill-fated acquisition spree in the 1990s.

"Hong Kong is among the markets we are considering, but it is not the only one," Prada's spokesman told Reuters.

Prada prepared itself several times to float in the past decade. Its most high-profile attempt in 2001 was torpedoed by the September 11 attacks as markets remained muted in the aftermath.

Some analysts believe the company could be valued at 10-15 times earnings before interest, depreciation and amortization (EBITDA), which reached 225.2 million euros in the first half. If extended to the full year, the company would then be valued at between 4.5-6.7 billion euros.

If successful, Prada's initial public offering might encourage other Italian luxury companies to float, such as fashion house Salvatore Ferragamo and the ski jacket maker Moncler.

Prada's flotation in Hong Kong would offer good exposure of its Chinese growth story to investors and cash in on recovery in the United States and Europe.

Prada's sales in Asia grew 47 percent in the first half while global revenue rose 29.3 percent to 936.5 million euros.

Prada, which has not yet hired advisors for its IPO, sees 2011 as a possible deadline, but no decision has been taken.

"2011 is a possible timeframe for listing, but it is still open. A decision will be made depending on market conditions," the company's spokesman said.

The family of the company's designer Miuccia Prada and Chief Executive Patrizio Bertelli controls 95 percent of Prada Spa's capital, with Italy's bank Intesa Sanpaolo (ISP.MI) owning the remaining 5 percent.

But many Italian luxury companies, often family-owned, prefer to deal with banks and steer clear of the market's rigorous disclosure requirements.


If Prada floated, analysts say the company would have to make changes to its executive and supervisory boards as decision-making is now concentrated in the hands of Bertelli.

Bertelli has helped Miuccia Prada build the brand into a global fashion icon over the past 30 years, with sales of more than 2 billion euros.

Prada, known for its slick high boots and colored leather handbags, has repeatedly said it was monitoring the markets for a possible listing, reassuring the banks to which it owes money, and it reiterated its position again in June.

Prada has about 1 billion euros in debt, half of which sits on its own books and another half is held by its parent, Prada Holding B.V., which is controlled by the families of designer Miuccia Prada and Bertelli.

The company's debt is the result of its costly acquisition spree in the 1990s of Jil Sander, Helmut Lang and Azzedine Alaia. The company still owns the upmarket shoe maker Church's and footwear company Car Shoe.

Prada also trades under the Miu Miu name, a brand aimed at younger customers but not always more accessibly priced than Prada.

(Additional reporting by Dhara Ranasinghe in Singapore, Editing by Mike Nesbit)

$1=.7219 euros

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