LOS ANGELES (Reuters) - Fans of “The Simpsons” TV show now have the chance to shop for some of Homer and Bart’s favorite snacks -- in a real-life convenience store straight out of the animated town of Springfield.
As part of a promotion in which life imitates cartoons, the 7-Eleven convenience store chain on Monday transformed 11 of its U.S. outlets into Kwik-E-Marts, the fictional mini-market made famous by the popular animated TV comedy.
The Kwik-E-Mart make-over is promotion for “The Simpsons Movie,” set to be released July 27 by News Corp’s 20th Century Fox. But 7-Eleven is picking up all the costs.
“What we’re doing is bringing the movie to reality,” said Sandra Olmedo, a market manager with 7-Eleven. “We’re bringing the cartoon to life.”
Clerks wear name tags saying “Apu wannabe,” emulating the animated proprietor of the Springfield store. Signs hung in the window show the good-natured Apu telling customers: “Thank you for loitering. Come again.”
Besides shopping at the Kwik-E-Marts, fans can buy the favorite products of Homer, Marge, Bart, Lisa and Maggie -- KrustyO’s cereal, Buzz Cola, Squishee frozen drinks and pink-frosted doughnuts.
The products are available at almost all 7-Eleven locations, Olmedo said, not just the transformed stores.
Simpsons fans appear to have a real-life appetite for the animated brands: the Burbank store outside Los Angeles has already had to reorder KrustyO’s cereal.