June 10, 2011 / 6:25 AM / 6 years ago

Lynyrd Skynyrd-themed eatery to open in Las Vegas

<p>Members of the band Lynyrd Skynyrd (L-R) Gary Rossington, Billy Powell, Artimus Pyle, Bob Burns, and Ed King pose backstage at the Rock and Roll Hall of Fame induction ceremony at the Waldorf Astoria Hotel in New York, March 13, 2006. REUTERS/Brendan McDermid</p>

LOS ANGELES (Hollywood Reporter) - In the never-ending search for licensing opportunities to exploit, iconic southern rockers Lynyrd Skynyrd will serve as the theme of a new restaurant set to open this fall at the Excalibur Hotel & Casino in Las Vegas.

A full menu for Lynyrd Skynyrd BBQ & Beer has yet to revealed, but count on a generous helping of daily requests for “Freebird.”

The eatery’s philosophy, according to a statement, “will quite simply be to rock the house. As guests walk in they will immediately be transported to a setting reminiscent of Hell House, the ram-shackled structure in the backwoods of Jacksonville (Fla.) where the Skynyrd sound originated.”

Says Craig Gilbert, one of two partners in Vegas-based Drive This! Entertainment, which came up with the concept: “Lynyrd Skynyrd BBQ & Beer will embrace the band’s unique spirit and the lifestyle it so proudly defined.”

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