NEW YORK (TheWrap) - Comedy Central is celebrating the 15th season of "South Park" in typically outrageous fashion by unleashing 1.5 million bags of Cheesy Poofs on our great nation's retailers.
Yes, bags of Cartman's favorite snack will be yours to purchase exclusively at Walmart in coming months, something that should tie over insatiable fans of the show until it returns with the second half of the milestone season on October 15.
Cheesy Poofs are being manufactured by Frito-Lay and will carry a hefty price tag of $2.99 for 2-and-3/8-ounce bag, something that would surely make Cartman unleash a torrent of curses.
But that's not all that Comedy Central is up to. Leading up to Comic-Con, the network has launched Year of the Fan, a promotional onslaught that asks viewers to send in "South Park"-inspired artwork for possible inclusion on the official website and involves a 15,000-square-foot exhibit at the San Diego event called "The Ultimate 'South Park' Fan Experience."
The network is also producing a behind-the-scenes "South Park" documentary that will air in the fall. More details on that when they become available.
In the meantime, Comedy Central has commissioned artists to interpret various "South Park" characters for an exhibit that's been running in New York since March. These will also be traveling to Comic-Con.