X
Edition:
United States

  • Business
    • Business Home
    • Davos
    • Legal
    • Deals
    • Aerospace & Defense
    • Finance
    • Autos
    • Reuters Summits
    • ADventures
    • Data Dive
  • Markets
    • Markets Home
    • U.S. Markets
    • European Markets
    • Asian Markets
    • Global Market Data
    • Indices
    • Stocks
    • Bonds
    • Currencies
    • Commodities
    • Futures
    • Funds
    • Earnings
    • Dividends
  • World
    • World Home
    • U.S.
    • Special Reports
    • Reuters Investigates
    • Euro Zone
    • Middle East
    • China
    • Japan
    • Mexico
    • Brazil
    • Africa
    • Russia
    • India
  • Politics
    • Politics Home
    • Polling Explorer
    • Just In: Election 2016
    • What Voters Want
    • Supreme Court
  • Tech
    • Technology Home
    • Science
    • Top 100 Global Innovators
    • Media
    • Environment
    • Innovation
  • Commentary
    • Commentary Home
    • Podcasts
  • Breakingviews
    • Breakingviews Home
    • Breakingviews Video
  • Money
    • Money Home
    • Retirement
    • Lipper Awards
    • Analyst Research
    • Stock Screener
    • Fund Screener
  • Life
    • Health
    • Sports
    • Arts
    • Entertainment
    • Oddly Enough
  • Pictures
    • Pictures Home
    • The Wider Image
    • Photographers
    • Focus 360
  • Video
Starbucks raises prices in Northeast and Sunbelt
  • Africa
    América Latina
  • عربي
    Argentina
  • Brasil
    Canada
  • 中国
    Deutschland
  • España
    France
  • India
    Italia
  • 日本
    México
  • РОССИЯ
    United Kingdom
  • United States
Business News | Tue Jan 3, 2012 | 10:58am EST

Starbucks raises prices in Northeast and Sunbelt

An empty cup is left on a table outside a Starbucks coffee shop in London December 1, 2011.   REUTERS/Luke MacGregor
An empty cup is left on a table outside a Starbucks coffee shop in London December 1, 2011. REUTERS/Luke MacGregor
By Lisa Baertlein

Starbucks Corp (SBUX.O) raised prices by an average of about 1 percent in the Northeast and Sunbelt regions on Tuesday, a move affecting cities such as New York, Boston, Washington, Atlanta, Dallas and Albuquerque.

Shares of Starbucks, which boosted prices in some other U.S. markets in November, climbed 2.2 percent to a new high of $47.04 in early morning Nasdaq trading.

Starbucks expects high costs for things like coffee, milk and fuel to cut into profits this year and -- along with restaurant operators ranging from Chipotle Mexican Grill (CMG.N) to McDonald's Corp (MCD.N) -- is raising prices to help offset some of that cost pressure.

In New York City, prices for 12-ounce "tall" brewed coffees and latte drinks will go up 10 cents. Prices on about half a dozen other beverages also will increase, Starbucks spokesman Jim Olson told Reuters.

The world's biggest coffee chain raised prices on some drinks in California and South Florida in November. Those regions are not affected by the Tuesday pricing action.

Olson said the price for a 16-ounce "grande" brewed coffee, Starbucks' most popular beverage, remains the same across the United States and has not changed since January 2011. The price for grande lattes is unchanged in most markets, he added.

The Seattle-based chain has not made across-the-board price increases since 2007, choosing instead to adjust prices on a market-by-market basis.

Starbucks said its pricing decisions are based on multiple factors, not just the price of coffee, which has eased lately.

"These adjustments are the result of balancing the cost of doing business with competitive dynamics in these markets," Olson said.

Starbucks' cost of doing business includes expenses related to distribution, store operations and commodities, including fuel and ingredients for food and beverages, he said.

The company is also busy remodeling about 1,700 cafes.

Starbucks caters to a somewhat higher-income customer, and recent price increases prompted no apparent pushback.

In the fiscal fourth quarter, global sales at cafes open at least 13 months jumped 9 percent, better than the 6.5 percent gain analysts, on average, expected according to Thomson Reuters data.

Customers visited Starbucks cafes more often during the quarter and spent more money when they did. Same-restaurant sales at U.S. cafes, which account for about four-fifths of its revenue, rose 10 percent.

The company previously said it expects costs for commodities such as coffee and milk to reduce fiscal 2012 earnings by about 21 cents per share. Despite that, it has forecast a profit of $1.75 to $1.82 per share this year, which would represent profit growth of as much as 20 percent over fiscal 2011.

(Reporting by Lisa Baertlein in Los Angeles, additional reporting by Jessica Wohl in Chicago; Editing by Andrew Hay and John Wallace)

Next In Business News

U.S. judge approves Volkswagen dealers $1.2 billion settlement

WASHINGTON Volkswagen AG's dealers will receive an average of $1.85 million in a $1.2 billion settlement approved by a U.S. judge on Monday over its diesel emissions scandal.

U.S. trade commission to probe Nokia complaint against Apple

WASHINGTON The U.S. International Trade Commission said on Tuesday it will investigate a complaint by Nokia Technologies alleging that Apple Inc has imported smart phones, tablet computers and other electronics that infringe upon its patents.

Aetna, Humana to consider all options after court blocks merger

Aetna and Humana would consider all available options for their proposed $34 billion merger, the two U.S. health insurers said on Tuesday, a day after a court ruled against the deal due to fears it would lower competition.

MORE FROM REUTERS

Sponsored Content

From Around the Web Promoted by Taboola

Trending Stories

    Pictures

    Photos of the Day

    Sponsored Topics

    X
    Follow Reuters:
    • Follow Us On Twitter
    • Follow Us On Facebook
    • Follow Us On RSS
    • Follow Us On Instagram
    • Follow Us On YouTube
    • Follow Us On LinkedIn
    Subscribe: Feeds | Newsletters | Podcasts | Apps
    Reuters News Agency | Brand Attribution Guidelines

    Reuters is the news and media division of Thomson Reuters. Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Learn more about Thomson Reuters products:

    Eikon
    Information, analytics and exclusive news on financial markets - delivered in an intuitive desktop and mobile interface
    Elektron
    Everything you need to empower your workflow and enhance your enterprise data management
    World-Check
    Screen for heightened risk individual and entities globally to help uncover hidden risks in business relationships and human networks
    Westlaw
    Build the strongest argument relying on authoritative content, attorney-editor expertise, and industry defining technology
    ONESOURCE
    The most comprehensive solution to manage all your complex and ever-expanding tax and compliance needs
    CHECKPOINT
    The industry leader for online information for tax, accounting and finance professionals

    All quotes delayed a minimum of 15 minutes. See here for a complete list of exchanges and delays.

    • Site Feedback
    • Corrections
    • Advertising Guidelines
    • Cookies
    • Terms of Use
    • Privacy Policy