(Reuters) - Target Corp said it will match online prices of 29 of its rivals including Amazon.com and Wal-Mart Stores Inc, as the race to grab shoppers intensifies ahead of the holiday season.
Other large retailers Target will price-match include Costco Wholsesale Corp, Best Buy, Macy’s Inc and CVS Health Corp, the company said in a statement late on Tuesday.
Target said it will now allow 14 days, up from seven days, for shoppers to get a price adjustment.
The change in policy is likely to benefit the fourth-largest U.S. retailer, which until now only matched prices at its own stores.
Wal-Mart started matching prices of its online competitors last year.
Reporting by Nandita Bose in Chicago and Sangameswaran S in Bengaluru and; Editing by Anupama Dwivedi and Chizu Nomiyama