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Target to match online prices with over two dozen online rivals
September 30, 2015 / 7:20 AM / in 2 years

Target to match online prices with over two dozen online rivals

People are seen in front of a Target store in Delta, British Columbia January 15, 2015. REUTERS/Ben Nelms

(Reuters) - Target Corp said it will match online prices of 29 of its rivals including and Wal-Mart Stores Inc, as the race to grab shoppers intensifies ahead of the holiday season.

Other large retailers Target will price-match include Costco Wholsesale Corp, Best Buy, Macy’s Inc and CVS Health Corp, the company said in a statement late on Tuesday.

Target said it will now allow 14 days, up from seven days, for shoppers to get a price adjustment.

The change in policy is likely to benefit the fourth-largest U.S. retailer, which until now only matched prices at its own stores.

Wal-Mart started matching prices of its online competitors last year.

Reporting by Nandita Bose in Chicago and Sangameswaran S in Bengaluru and; Editing by Anupama Dwivedi and Chizu Nomiyama

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