June 16, 2010 / 6:00 AM / 7 years ago

Twilight studio sues to stop sale of Bella jacket

LOS ANGELES (Hollywood Reporter) - Summit Entertainment, the studio behind the “Twilight” film franchise, is suing a retailer that’s selling a jacket advertised as being worn by Bella Swan, the character played by Kristen Stewart.

The studio filed a lawsuit against women’s fashion designer BB Dakota on Friday for copyright and trademark infringement. On the company’s website, BB Dakota advertises a blue cotton canvas jacket like this: “Bella Swann (sic) wears this jacket in Twilight and scores the hottest vampire in high school, and so can you!”

What young Twi-hard could resist that product pitch?

When the jacket debuted in 2008, Women’s Wear Daily wrote that it was “the stuff that legends are made of.” MTV’s web site remarked it “brings you this much closer to Robert Pattinson.” Stylist.com called it “love at first bite, er, sight” with a price tag that didn’t suck. And SoJones.com sang its praises as “very vampirelicious.”

For more proof, Entertainment Weekly ran a short vignette on how the jacket got into the first film. Apparently, Stewart was supposed to wear a brown hoodie, but the color blue was thought to better match Stewart’s brown hair. So costume designer Wendy Chuck made a dash to Nordstrom and picked something off the rack. “Wendy saved the day!” remarked director Catherine Hardwicke.

In the lawsuit, Summit seeks an injunction against further sale of the item, all profits earned from the jacket, and -- the horror! -- it wants BB Dakota to “deliver to Summit for destruction all Bella Jackets.”

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