June 5, 2014 / 3:05 PM / in 3 years

Twitter acquires mobile advertising startup Namo Media

SAN FRANCISCO (Reuters) - Twitter Inc said Wednesday it will acquire Namo Media, a technology firm specializing in “native advertising” for mobile devices.

A Twitter logo made from Californian license plates is shown at the company's headquarters in San Francisco, California October 4, 2013. REUTERS/Robert Galbraith

Terms of the deal were not disclosed, but Namo Media said in a blog post that its technology would be rolled into MoPub, the ad serving platform that Twitter purchased last year for more than $300 million.

The combined platform would improve the social media power’s ability to deliver “native ads” - promotional material that blends into mobile apps and mobile websites.

“We share a vision for how native advertising can improve the state of mobile app monetization for marketers, app publishers, and users,” Kevin Weil, Twitter vice president of product, said in a blog post.

Venture capital firms that backed Namo Media included Google Ventures, Andreessen Horowitz and Betaworks.

Reporting by Gerry Shih; Editing by Jonathan Oatis

Our Standards:The Thomson Reuters Trust Principles.
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