| NEW YORK
NEW YORK No thanks.
That is what Yahoo Inc (YHOO.O) Chief Executive Carol Bartz tells the founder of Alibaba Group whenever he asks if he can buy back Yahoo's 39 percent stake in the Chinese Internet company.
Alibaba "constantly" approaches Yahoo about repurchasing its stake, Bartz told Reuters in a wide-ranging interview on Wednesday, but Yahoo has no plans to sell it.
"People are wringing their hands about what to do in the China market... this is a great way to get upside in the China market," Bartz said of the world's largest Internet market by users that has challenged rivals such as Google Inc. (GOOG.O)
Shares rose more than 4 percent on a report that a deal is pending for Yahoo to sell its roughly 39 percent stake in Alibaba, the parent company of Chinese Web sites including alibaba.com 1688.HK and Taobao, for up to $11 billion.
Yahoo's Asian assets, which also include a 35 percent stake in Yahoo Japan, account for about 40 percent of its value by some estimates.
Despite Bartz knocking down the speculation, shares continued to rise on Bartz's disclosure of Alibaba's persistent overtures, said BGC Partners analyst Colin Gillis.
"It's highlighting the fact that Alibaba would like to reclaim the stake," he said. "That's a positive, you've got a buyer."
Bartz played down recent reports suggesting tension between Yahoo and Alibaba, noting that she recently sat next to Alibaba CEO and founder Jack Ma all day during a Microsoft summit.
"I'm betting Jack Ma will do a great job in the company," Bartz said.
SEARCH REVENUE TO IMPROVE
The 62-year-old Bartz, who plays the accordion and the piano and has a penchant for salty language, took over the top job at Yahoo in January 2009 from co-founder Jerry Yang, whose tenure was marked by Yahoo's rejection of a $47.5 billion acquisition offer from Microsoft.
A former chief executive of software maker Autodesk Inc (ADSK.O), Bartz has moved to cut costs and sell underperforming businesses since she joined.
In July 2009, Bartz signed a 10-year search partnership with Microsoft. The deal shifts Yahoo's costly back-end Web indexing chores to Microsoft while combining Yahoo and Microsoft's Web audience to create a stronger rival to Google.
Bartz said that the transition of the company's Internet search advertising system to Microsoft Corp's (MSFT.O) technology would occur by the end of October, and that Yahoo would unlikely delay the move until after the holiday season.
Search ad rates would pick up in mid-2011, following the shift to Microsoft's technology, she said.
"After the transition, I think we'll see a dip for a while just because it will be inefficient for a while, but by mid-next year I think we'll see the RPS (revenue per search) come up on the site," Bartz said.
While advertisers remained "careful," Bartz said Yahoo was seeing strong demand for video ads. Yahoo's ad space for videos is "always sold out," she said.
Mobile advertising, although still a nascent market, has become the next battleground pitting Yahoo against Google and Apple.
Earlier this year Apple introduced its iAd service to create premium ads for marketers on the iPhone.
"That's going to fall apart for them," Bartz said about Apple's iAd service. "Advertisers are not going to have that type of control over them. Apple wants total control over those ads."
Investors credit Bartz with bringing a decisive management style and much-needed discipline to a company known for a culture of feuding fiefdoms and a lack of urgency.
While Yahoo's operating margins have risen, revenue has continued to stagnate.
The 13 per cent rise in Yahoo shares over Bartz's tenure has lagged the Dow Jones Industrial Average's 24 percent rise and the Nasdaq Composite's 49 percent rise during the same period.
Reviving Yahoo's fortunes will not happen overnight, Bartz said: "There's no miracle coming here. We're just running a good company and are going to run an even better company."
Yahoo shares rose 4.7 percent to $14.27 on the Nasdaq stock market.
(Reporting by Alexei Oreskovic. Editing by Robert MacMillan)