(Repeat of item initially transmitted Sunday, Feb 9)
By Verna Gates
BIRMINGHAM, Ala. Feb 10 Entrepreneurs from one
of the grittiest cities in the United States have joined forces
with peasant farmers in Haiti to help transform the country's
bitter poverty into delicious and life-sustaining ice cream.
A white former human sexuality professor from Alabama and a
black Baltimore gourmet ice cream maker are being recognized for
their efforts to help Haitian farmers find a market for their
high-value vanilla beans and cacao in a product they like to
call "ice cream with a purpose."
The unusual pair teamed up two years ago to market Haitian
vanilla-flavored ice cream to upscale Baltimore area
The Vanilla Project, which provides income for some 650
farmers in rural Haiti, on February 1 earned its creators the
Citizen Diplomat Award from Global Ties U.S., a non-profit
partner of the U.S. State Department.
The vanilla venture owes its origins to a chance encounter
14 years ago when Alabama mother and daughter Anne and Stephanie
Reynolds befriended a Haitian street artist.
They decided on a lark to join the artist, Gracia Thelisma,
on a bus trip to the north of Haiti to visit the mother he had
not seen in years.
The mother-daughter duo was struck by Haiti's beauty and its
people - as well as its poverty.
After they returned to Alabama they collected clothes to
send to Haiti and raised money to start a school in Thelisma's
home town of Plaisance.
That soon evolved into seeking a long-term solution to
employ the children who graduated from the school.
"Haiti once exported some of the finest vanilla products to
Paris. They can do it again," said Anne Reynolds, 57, a former
professor at Auburn University at Montgomery, Alabama.
Haiti is the poorest country in the Western Hemisphere, with
a poverty rate of 77 percent and an average per capita income of
$760, according to the World Bank.
After testing the plants in Haiti, and planting 70,000
vanilla vines, the project went into full business mode last
year with the creation of the De La Sol Haiti company in
Plaisance, a rural farming community of 65,000.
Stephanie Reynolds, 27, with a graduate degree in Latin
American studies, runs the company, which has 8 employees, 5
women and 3 men from Plaisance.
While waiting for the vines to mature, De la Sol Haiti is
turning cocoa bought from local producers into chocolate.
The company is training farmers in new techniques to grow
the vanilla vines on cacao trees and Thelisma hopes vanilla
exports could start next year. It takes up to five years for the
vanilla plants, which are related to the orchid family, to reach
"My dream is for De la Sol to become a leading force for
Plaisance development," said Thelisma. "In the region, people do
not have jobs. With the vanilla business De la Sol could be able
to expand and benefit a larger part of the population," he
Reynolds was looking for culinary partners when she got a
call out of the blue from Baltimore ice cream maker Taharka
Owned and operated by young, college-aged African-Americans
from tough neighborhoods, Taharka, founded in 2010, was
introduced to Haiti in 2012 through Global Ties U.S., which
hosts international visitors sponsored by the U.S. Department of
Taharka's marketing manager, Darius Wilmore, a former
graphic artist with Def Jam Recordings, the hip hop label, was
immediately struck with the idea of helping Haitian producers.
Wilmore Googled "vanilla in Haiti," and found Reynolds.
She told him her vanilla beans were still two years away
from maturity. In passing, Reynolds mentioned growing vanilla
bean vines on cacao (chocolate) trees.
"What are you doing with the chocolate?" asked Wilmore.
While vanilla is the No. 1 flavor in the world, chocolate
comes in a solid second.
Today, Taharka orders between 20 to 50 pounds of chocolate
bi-monthly from De La Sol Haiti for its ice cream, which it
delivers to 50 of Baltimore's fanciest restaurants, grocery
stores and ice cream shops. Wilmore hopes to see a profit next
year, and start taking delivery of some Haitian vanilla beans.
Taharka Brothers joined Del La Sol Haiti in Washington, DC,
this month to receive the Citizen Diplomat Award, adding their
names to a list of luminaries such as U.S. Senator
William Fulbright and celebrated poet-activist Maya Angelou.
Both Reynolds and Wilmore share a belief that the best way
to help those less fortunate is through collaboration, and that
giving creates dependency.
While Wilmore disapproves of handouts, he believes he owes
the people of Haiti a debt of gratitude, because their bloody,
decade-long revolution in the late 18th century began the end of
slavery in the western world.
"It is race, class and history wrapped into this. Here we
are, young black men, working with white women from Alabama,
buying chocolate from poor Haitians. We are shining the light on
social injustice through ice cream," Wilmore said in his award
He added: "Ice cream tastes better than poverty."
(Additional reporting by Amelie Baron in Port-au-Prince;
Writing and editing by David Adams; Editing by Dan Grebler)