Dec 19 For many men, it's all or nothing time
for holiday shopping. Either they have already done all their
shopping, or they have completed none of it, a Reuters/Ipsos
Eighteen percent of total respondents to the survey said
they had none of their holiday shopping done, unchanged from a
survey the previous week. But more men were shopping laggards -
with 20.6 percent versus 15.6 percent of women saying they still
had bought no gifts.
At the same time, men also were more likely than women to
say that they had all of their holiday shopping finished - 29.5
percent versus 25.60 percent for women.
"Men tend to keep their list smaller and concise, as wives
already took care of the majority of gifts," said Jharonne
Martis, director of consumer research for Thomson Reuters.
"Every year, on the Super Saturday weekend before Christmas,
I see men hit the malls, shopping last minute, and asking other
women around them what they think of what they're buying,"
Just over half of shoppers, 52 percent, said they planned to
spend the same this year as last year. Sixteen percent said they
would spend more and 21 percent said they would spend less.
While 41 percent of shoppers said they planned to purchase
gifts from a mix of stores, frugality ruled when it came to
selecting a single retail category.
Discounters came out on top, with 32 percent of respondents
saying they planned to do most of their shopping at stores such
as Wal-Mart Stores Inc and Target Corp.
HOLIDAY BUDGET MEANS FEWER MEALS OUT
Such caution appears to extend to dining out - a whopping 70
percent of respondents disagreed when asked if they would be
eating out more than usual this holiday season.
Forty-four percent of people in that group said they were
cutting back on eating out during the holiday season to afford
"Younger people are also far more likely than older people
to say they are cutting back on eating out in order to afford to
spend on gifts," said Julia Clark, vice president of Ipsos
Sixty percent of 18- to 24-year-olds said they cut back on
restaurant spending to afford gifts versus 34 percent of
respondents over the age of 55, Clark said.
U.S. restaurants had a booming December last year due to
unseasonably warm weather, so achieving gains in sales at
established restaurants will be a challenge this month.
"Still, the timing of the Christmas holiday should benefit
sales this year as it moves to a Tuesday from a Sunday and
Christmas Eve transitions to a Monday from a Saturday," William
Blair analyst Sharon Zackfia said.
In a tradition-breaking move, McDonald's Corp has
urged its U.S. restaurant owners to stay open on Christmas Day -
a move aimed at bolstering sales at the world's biggest
hamburger chain, which is under increased pressure from
revitalized rivals like Wendy's and Burger King.
The findings are from an Ipsos poll conducted for Thomson
Reuters from Dec. 14 to Dec. 17, with 1,469 American adults
Results are within the poll's credibility intervals, a tool
used to account for statistical variation in Internet-based
polling. The credibility interval was plus or minus 2.9
The poll is the latest in a series that Ipsos will conduct
during the holiday season.
(Reporting by Lisa Baertlein in Los Angeles; Editing by Jan