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U.S. soda sales decline accelerated in 2012 -report
March 25, 2013 / 7:21 PM / in 5 years

U.S. soda sales decline accelerated in 2012 -report

March 25 (Reuters) - The decline in U.S. sales of carbonated soft drinks accelerated last year as more consumers reached for alternatives, according to a leading beverage industry newsletter.

Total sales volume fell 1.2 percent in 2012 to 9.17 billion cases, according to Beverage Digest. That compares with declines of 1 percent in 2011 and 0.5 percent in 2010.

Excluding fast-growing energy drinks such as Red Bull and Monster Beverage Corp products, soda volume would have fallen 1.7 percent, the newsletter said.

By company, Coca-Cola Co and Dr Pepper Snapple Group Inc each gained 0.1 percentage point of market share, while PepsiCo Inc’s share slipped by 0.4 percentage points.

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