* Q4 EPS $0.48 vs est $0.53
* Q4 revenue $605.0 mln vs est $615.1 mln
* FY EPS view trails Wall Street view
* Shares fall 10 pct
(Recasts; adds background, updates share movement)
Feb 22 Valassis Communications Inc VCI.N, a
distributor of newspaper inserts, posted quarterly results
below Wall Street expectations, as sales fell in three of its
segments, and kept its 2010 outlook, sending its shares down 10
The company maintained its 2010 earnings forecast of $1.61
a share, way below analysts' expectations of $1.80 a share.
U.S. newspapers have been among the media sectors hit
hardest by the slump in advertising, though recent results from
big publishers show that revenue declines are easing as the
economy improves and advertisers are taking ginger steps back
into the market.
For the fourth quarter, the newspaper coupon company earned
$24.0 million, or 48 cents a share, compared with a loss of
$222.0 million, or $4.63 a share, a year ago. The prior year
quarter included an asset impairment charge of $4.66 a share.
Revenue fell about 3 percent to $605.0 million. Sales at
its shared mail, neighborhood targeted and free-standing
inserts segments declined during the quarter.
Analysts were expecting earnings of 53 cents a share, on
revenue of $615.1 million, according to Thomson Reuters
Shares of Livonia, Michigan-based Valassis were down $1.09
at $24.45 in morning trade on the New York Stock Exchange. They
touched a low of $24.02 earlier in the session.
(Reporting by Sudipto Ganguly in Bangalore; Editing by Anne