SAN FRANCISCO, June 26 Brit & Co, operator of a
website that focuses on do-it-yourself home and craft projects,
raised $6.3 million in a venture funding round led by Oak
The site taps into a trend of craft-oriented companies,
including handmade-product retailer Etsy and online bulletin
board Pinterest, that seems to be catching on with millennials -
the generation born after 1980.
In an interview, Chief Executive Brit Morin said
customization and craft attract consumers who want an
alternative to mass-produced products, and who often were
little exposed to handcrafted goods as children.
"They missed out on taking home economic classes, if they
were even offered" at their high schools, Morin said. As they
grow up, "they're entering domestic life without even knowing
Brit & Co said Tina Sharkey, co-founder of website iVillage,
would be joining its board, along with Morin and Oak managing
partner Fred Harman.
Morin declined to say how many people regularly used Brit,
but said more than half accessed its website through their
mobile devices. In addition to featuring projects and tips, the
company sells Brit Kits - boxes with supplies to help make its
creations - starting at $19.99.
Lerer Ventures is also participating in the new funding
round, as are existing investors Index Ventures, Cowboy Ventures
and Yahoo Chief Executive Marissa Mayer. Fourteen months ago,
Brit raised $1.25 million in a seed round.
Morin is married to Dave Morin, a former Facebook
executive who is co-founder and chief executive of the social