July 2, 2014 / 12:20 PM / 3 years ago

Kroger to buy online retailer Vitacost for $280 mln

July 2 (Reuters) - Kroger Co said it would buy online retailer Vitacost.com Inc for about $280 million in a bid to expand its online presence.

The biggest U.S. supermarket operator's $8 per share offer repre4sents a 27.3 percent premium to Vitacost shares' Tuesday closing of $6.28 on the Nasdaq.

Vitacost.com sells vitamins, herbs, supplements, sports nutrition and beauty care products and organic foods to about 2.3 million active customers, Kroger said. (Reporting by Shailaja Sharma in Bangalore; Editing by Joyjeet Das)

0 : 0
  • narrow-browser-and-phone
  • medium-browser-and-portrait-tablet
  • landscape-tablet
  • medium-wide-browser
  • wide-browser-and-larger
  • medium-browser-and-landscape-tablet
  • medium-wide-browser-and-larger
  • above-phone
  • portrait-tablet-and-above
  • above-portrait-tablet
  • landscape-tablet-and-above
  • landscape-tablet-and-medium-wide-browser
  • portrait-tablet-and-below
  • landscape-tablet-and-below