WOLFSBURG, Germany Nov 18 VW brand
chief Herbert Diess said the deal on cost cuts and investments
agreed with labour representatives paved the way for a new brand
strategy, which he said he would present in the coming weeks.
"We are overhauling the entire VW brand and are getting it
ready for the future," Diess told journalists during a news
conference on Friday.
Volkswagen earlier unveiled plans to cut 23,000 jobs in
Germany to help achieve 3.7 billion euros ($3.92 billion) in
annual savings by 2020 to turn around its core brand and help
fund a shift to electric and self-driving cars following its
(Reporting by Andreas Cremer; Writing by Maria Sheahan; Editing
by Victoria Bryan)