| SAN FRANCISCO
SAN FRANCISCO Aug 9 Wal-Mart Stores Inc's
(WMT.N) Vudu video-streaming service launches on Apple Inc's
(AAPL.O) iPad on Wednesday, but it doesn't come with the type
of app that's common on the best-selling tablet computer.
Wal-Mart said iPad users can now go to vudu.com to buy or
rent 20,000 movies and TV episodes to watch instantly.
Once bought or rented, the videos can be viewed online or
through more than 300 devices including Internet-capable HDTVs,
Blu-ray Disc players and the Sony's PlayStation 3, Wal-Mart
Such services often come with an app that lets iPad users
access content directly from the tablet's home screen. Wal-Mart
said a Vudu icon can be put on the iPad home screen, but when
users touch it, they will be taken to Vudu's website to buy
"It's not an app," said Edward Lichty, general manager of
Vudu. "It's an all-browser experience. But you access it in a
Apple introduced new terms and conditions recently that
required publishers to give the company 30 percent of the price
of any content they sell through apps. Since then, some
providers, including Amazon.com Inc (AMZN.O), have changed the
way their apps work to avoid sharing revenue.
Vudu's Lichty said Apple's new terms and conditions were
partly behind the way Vudu was launched on the iPad.
"The economic advantage of not having to pay Apple 30
percent was a factor," Lichty told Reuters.
(Editing by Steve Orlofsky)