* Vodafone to make offer for Sweden's Wayfinder Systems
* Will help develop mobile Internet offering
* Offer values Wayfinder at 239 mln crowns ($30 million)
(Adds more details, reaction)
LONDON, Dec 9 Vodafone Group Plc (VOD.L) is to
make a cash offer for a Swedish navigational software firm to
help improve its mobile Internet offering by providing local
search, advertising and direction services.
Vodafone, the world's largest mobile phone group by revenue,
has targetted growing mobile data revenues as the mobile market
becomes saturated, and the acquisition of Wayfinder Systems
WAYF.NGM could help it attract and keep customers.
The offer values the Swedish company at 239 million Swedish
crowns ($30 million).
"The Wayfinder software enables mobile phones to display
user-friendly maps as well as deliver voice directions to
drivers in the same way as dedicated navigation devices," Pieter
Knook, Internet Services Director at Vodafone, said in a
statement on Tuesday.
"Wayfinder's exceptional expertise in this space and
technology capabilities will enable Vodafone to develop a suite
of exciting new location-aware products and services."
Wayfinder's services are available in 19 languages.
Analyst Paolo Pescatore of CCS Insight said he expected
Vodafone to offer a branded location based service.
"Vodafone sees a big opportunity in this area which will
open up new avenues," he told Reuters. "I'd imagine it will be
core to social networking and advertising."
Vodafone said it would offer 12 crowns per share, compared
with Monday's closing price of 3.40 crowns.
Vodafone said Wayfinder's board recommended the bid, and
Wayfinder shareholders, controlling some 45 percent of shares,
have agreed to accept the offer.
($1=8.032 Swedish Crown)
(Reporting by London Equities newsroom and Tarmo Virki in
Helsinki; Editing by Greg Mahlich and Hans Peters)