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NEW YORK, June 24 (Reuters) - Jack Bogle, a celebrity for low cost investors, faces a disconnect with his own fan base when it comes to corporate governance.
Bogle, founder and former chief executive of index fund giant Vanguard Group Inc, is a well-known critic of investment firms that he says should use the massive number of shares they control to bring tougher oversight to areas like executive pay or corporate political contributions.
But Bogle acknowledged that few retail investors in products like index funds worry about such matters, reducing pressure on fund firms to seek changes.
"Most of them don't care" about such matters, Bogle said at the Reuters Global Wealth Management Summit last week.
"They think it's trivial," Bogle said. "They don't see the relevance."
His remarks help explain why proxy voting patterns by fund firms have not shifted much since the financial crisis.
Meanwhile, investors are increasingly moving cash to Vanguard and rivals like BlackRock Inc, known for index funds and other low-cost products, giving the firms more influence.
Mandated to own the stock of many companies, index fund managers cannot simply sell shares when they grow unhappy - the "Wall Street Walk," as Bogle dubs it.
Vanguard leaders and others like BlackRock Chief Executive Larry Fink say the dynamic gives them extra responsibilities as shareholders, and that they work closely with corporate executives behind the scenes.[ID: nL1N0OE0TG ]
For the 2013 proxy season, Vanguard funds voted in favor of 95 percent of director nominees and supported 96 percent of company "Say on Pay" proposals.
A sampling of the online forum Bogleheads.org, a discussion site inspired by Bogle's approach to investing, suggests most participants are fine with Vanguard's approach.
"I am not sure how much extra I would be willing to pay Vanguard to have them be active shareholders of a passive portfolio. Probably nothing," wrote one investor last year.
Others say more attention to governance would make little difference to broadly diversified portfolios.
"As an index style investor, corporate governance, and the composition of the individual boards of directors would seem less important, since we own the entire market," Warren Whitney, a retired automotive engineer and Vanguard investor who is active in a Detroit-area Bogleheads group, said via e-mail.
Bogle said the prevalence of such views means fund firms have a fiduciary obligation to investors to keep a close eye on matters like the salaries of chief executives.
"There are all kinds of beneficiaries out there who have no idea what's best for them," Bogle said.
Bogle said he supported Vanguard's quiet approach but urged it to offer more details about its interactions with some companies and to say what changes resulted, if any.
Asked about Bogle's remarks, Vanguard spokesman John Woerth said that giving out such information "would be counter-productive to having meaningful, credible discussions and enacting change."
Editing by Tim McLaughlin and Bernadette Baum