* Hays to move to unit selling products to bank clients
* Hays was president of Wells's private client group
* Wells seeks replacement to head private client group
By Jed Horowitz
NEW YORK, Oct 4 Wells Fargo & Co has
transferred Jim Hays, a veteran wealth management executive who
had run its large brokerage network, to oversee a smaller group
of brokers at the bank's branches.
It is the latest in a series of executive changes this year
at Wells Fargo Advisors, the third-largest brokerage network in
the United States, with more than 15,000 financial advisers.
As executive vice president and head of wealth brokerage
services, Hays will oversee 3,800 advisers and support staff who
sell stocks, bonds and other investment products to "mass
affluent" bank clients with more than $100,000 of investable
He will also manage Wells' group of in-branch private
bankers who solicit business from wealthier clients and the
investment services the bank provides to community banks.
Wells Fargo Advisors is conducting a search to replace Hays
as president of its private client group, the largest of its
brokerage business with more than 11,000 advisers in standalone
brokerage offices. Hays had run the unit since 2005.
The change comes as Wells steps up attempts to cross-sell
investment products to its core banking clients and to market
loans and other bank products to its wealthy brokerage clients.
Banks have for decades strived to dig deeper
into customers' wallets, with limited marketing success.
Hays replaces Mary Mack, who moved from the brokerage
services group in July to become president of Wells Fargo
Advisors' financial services group. It creates and contracts for
products to sell throughout Wells's bank and brokerage networks.
Kent Christian, a Wells Advisors veteran who had run the
products group, moved earlier this year to lead its Financial
Network, or FiNet, a group of independent brokers who affiliate
with the larger brokerage for support and regulatory services.
As part of the daisy chain of management changes, former FiNet
head John Peluso now runs First Clearing, which provides
record-keeping and loan services to Wells Fargo Advisors and
California-based Wells moved strongly into U.S. brokerage
services when it bought Wachovia Corp. for about $12.7 billion
during the heart of the financial crisis in January 2009.
Wachovia's securities subsidiary was one of the four largest
broker-dealers at the time.
In 2011, Wells sold Wachovia's H.D. Vest brokerage unit,
which specialized in selling financial products through
accounting firms, for $153 million.
Hays joined Wachovia Securities to head its branch brokerage
system in 2005 after an 18-year career in wealth management at
Merrill Lynch. Former Wachovia Securities executive Danny
Ludeman remains president and chief executive of Wells Fargo