* EPS ex-items $2.11 vs Street's $2.26
* Sales up 4 pct at $5 billion, above $4.8 bln estimate
* To hike prices to combat rising raw material costs
* See uneven demand levels around the world in 2011
(Adds estimates, price hikes, efforts to boost productivity)
By Dhanya Skariachan
NEW YORK, Feb 2 World's top appliance maker
Whirlpool Corp (WHR.N) is raising prices of its goods this year
to combat rising costs of materials like steel, plastics and
paint, echoing the sentiment from smaller Swedish rival
The maker of Maytag and KitchenAid appliances, which missed
quarterly profit estimates on Wednesday, plans to boost
productivity as it waits for demand in mature markets like the
United States and Europe to perk up.
Whirlpool's net earnings rose to $171 million, or $2.19 a
share, from $95 million, or $1.24 a share, a year earlier.
Excluding items, it earned $2.11 a share, missing the
analysts' average estimate of $2.26 a share.
Sales rose 4 percent to $5.0 billion, above the analysts'
average estimate of $4.8 billion.
Whirlpool has shut plants, cut jobs and moved some
manufacturing to low cost-centers like Mexico. It has also
started using common parts across its portfolio of dishwashers,
refrigerators and washing machines.
"For 2011, we expect positive but uneven demand levels
around the world," Jeff M. Fettig, chairman and chief executive
officer of Whirlpool, said in a statement. "Raw material
inflation is driving costs higher and we expect to mitigate
these costs with improvements in cost productivity, innovation
and recently announced price increases."
(Reporting by Dhanya Skariachan; Editing by Derek Caney)