Che Guevara's ideals lose ground in Cuba

By Anthony Boadle

HAVANA (Reuters) - "Pioneers for Communism: we will be like Che," Cuban children chant each morning in school courtyards, hands raised in a salute to the revolutionary martyr.

Roadside billboards of the leftist icon proclaim: "Your example lives on, your ideas endure."

Forty years after he was captured by soldiers in a Bolivian jungle and executed on October 9, 1967, Argentine-born doctor Ernesto "Che" Guevara is still a national hero in Cuba, where he joined Fidel Castro in the guerrilla uprising that ousted a U.S.-backed dictator in 1959.

But as the ailing Castro, now 81, fades from the political stage after emergency intestinal surgery last year, many Cubans appear more concerned with making ends meet in an inefficient state-run economy than following Guevara's lofty ideals.

Guevara was industry minister and central bank governor in the early years of Castro's rule. He advocated nationalizing private businesses and dreamed of a classless society where money would be abolished and wages unnecessary.

To this day, he is the poster boy of communist Cuba, held up as a selfless leader who set an example of voluntary work with his own sweat, pushing a wheelbarrow at a building site or cutting sugar cane in the fields with a machete.

Emblazoned on T-shirts, Swatch watches and other products of the capitalist consumer society he sought to bury, the image of a long-haired Guevara with a star on his beret is a universal symbol of protest, even for some young Cubans.

"Many of us idolize Che more than Fidel. He is a symbol of rebellion in Cuba too, not just for government supporters," said Ruth, a computing student who asked not to be named fully. "The problem is Cuban society has gone down the drain."