* Says November was significantly different
* Says has reached stabilisation phase
(Adds further details, Google comments)
LONDON, March 2 The head of WPP (WPP.L), the
world's largest advertising group by revenue, said trading
improved in November and had stabilised after a turbulent year.
"November was significantly different in terms of being less
worse," CEO Martin Sorrell told Reuters on the fringes of the FT
Digital Media & Broadcasting Conference.
"We've moved from a period of staring into the abyss to less
worse and now stabilisation. Budgets are flat for next year but
we'll see some growth, according to the budgets, in Q2."
Sorrell had previously described the second half of 2009 in
terms of being "less worse" than the first half.
Shares in the firm were up 1.7 percent at 632 pence after
Sorrell was also asked at the conference about Google
(GOOG.O) and the probe it is facing from European Union
antitrust regulators who have received complaints from three
online companies. [ID:nLDE61N155]
Sorrell said some of his clients had considered complaining
to Brussels over the lack of competition and said they wished to
see more alternatives in the online search market.
"From a client point of view we want to see more balance in
the search market," he said. "We want to see more alternatives."
Sorrell went on to say he thought Google may have blundered
in China, when it threatened to withdraw because of censorship
and cyber attacks on rights activists. [ID:nN12211882]
"I don't think you take the Chinese government on, certainly
not in public. We apply western thinking to eastern markets at
(Reporting by Kate Holton; editing by James Davey and David