Feb 26 Russia's largest search engine Yandex
said it has entered into a partnership with Google Inc
that will allow their clients to tap into each others'
Under the agreement, Google's advertising clients will gain
access to the advertising inventory offered by publishers in
Yandex's advertising network, while Yandex's advertising clients
will be able to bid
This partnership will result in a larger number of bidders,
which is expected to boost revenue for the most sought-after
advertising spaces, Yandex said in a statement.
Yandex, which is ahead of Google in Russia with a market
share of over 60 percent, said technical integration is expected
to take several months.
The agreement only relates to display advertising, and does
not cover text-based contextual advertising, Yandex said in a
In January, Yandex signed an agreement with Facebook
for access to content from some of the social networking site's
users in a move to further improve its search results.