SEGA SAMMY HOLDINGS INC. Expects Extraordinary Loss, Lowers Consolidated Full-year Outlook and Reaffirms Year-end Dividend Outlook for FY Ending March 2012

SEGA SAMMY HOLDINGS INC. announced that it expects to record JPY 7.1 billion loss on cancellation of game software development as extraordinary loss for the fiscal year ending March 31, 2012. Therefore, the Company lowered its consolidated full-year outlook for revenue from JPY 440,000 million to JPY 394,000 million, operating profit from JPY 77,000 million to JPY 60,000 million, ordinary profit from JPY 75,500 million to JPY 59,500 million, net profit from JPY 38,000 million to JPY 20,000 million and earning per share from JPY 151.03 to JPY 79.49 for the fiscal year ending March 31, 2012. This is also due to the decreased sale of amusement and game machine businesses. The Company also reaffirmed its year-end dividend outlook of JPY 20 per share, for the same fiscal year.