Guinness Anchor Berhad Selects Accenture Plc To Transform Sales Systems

Accenture Plc announced that it has signed a contract with Guinness Anchor Berhad (GAB) to license and implement its Accenture CAS software platform. Financial terms of the agreement were not disclosed. Under the terms of the agreement, Accenture will implement the Accenture CAS software platform to help GAB deliver an improved distributor management system and gain enhanced insights into the performance of its in-store promotions. As a result, GAB will be able to forecast demand more accurately, track and measure the success of its marketing activities, and drive increased sales. The Accenture CAS software platform will replace multiple systems currently in use at GAB.