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Accenture PLC Announces Acquisition Of Acquity Group Ltd

Friday, 17 May 2013 04:30pm EDT 

Accenture PLC and Acquity Group Ltd have entered into a definitive agreement under which Accenture will acquire Acquity Group,a leading digital marketing and eCommerce company. The acquisition will further strengthen and expand the broad range of digital marketing services that Accenture provides to clients. Accenture has agreed to pay $13.00 per outstanding American Depositary Share, each of which represents two ordinary shares ($6.50 per ordinary share), or a total of approximately $316 million, in cash for Acquity Group. The acquisition is subject to Acquity Group shareholder approval as well as other customary closing conditions. Acquity Group provides strategy, digital marketing, and technical services to hundreds of companies to enhance their brand experiences and eCommerce performance. The acquisition will broaden Accenture`s own services in these areas, which the company provides through Accenture Interactive, its group that offers chief marketing officers (CMOs) and brand leaders a comprehensive suite of marketing, technology and analytics solutions to help them improve their marketing performance. 

Company Quote

6 May 2015