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ADVA AG Optical Networking to Demonstrate Cachejack Technology at Mobile World Congress

Tuesday, 19 Feb 2013 03:00am EST 

ADVA AG Optical Networking announced that it will be demonstrating its new Cachejack technology in Booth 7D34, Hall 7, during Mobile World Congress 2013. Cachejack is designed to improve mobile user experience and enable location-based services (LBS) through an application-aware radio access network (RAN) and optimize resource utilization by uniquely transporting content directly from the backhaul network straight to the mobile subscriber. The ADVA Optical Networking solution loads content on integrated cache servers in cell site gateways or network interface devices (NID). That content is then delivered from a cache server, which is in closer proximity to the requesting user than the mobile core network. The effect is slashed time to first byte, translating into a user experience as subscribers receive content more quickly. In addition, Cachejack enables monetized LBS offerings; for example, advertisements tailored to a user's precise location can be delivered along with requested content. Cachejack helps operators save bandwidth and money by optimizing mobile backhaul. 

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