Adobe Systems Inc To Buy Digital Marketing Software Company Neolane For $600 Million-The Economic Times


Thursday, 27 Jun 2013 05:30pm EDT 

The Economic Times reported that Adobe Systems Inc has agreed to acquire privately held Neolane, which operates a software platform for managing digital marketing campaigns over multiple platforms, for $600 million in cash. Adobe said the acquisition, expected to close next month. Neolane CEO Stephane Dehoche will continue to lead the former Neolane team as part of Adobe's digital marketing business. 

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