Key Developments: Blue Calypso Inc (BCYP.OB)
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Latest Key Developments (Source: Significant Developments)
Blue Calypso Inc Receives Fifth Patent And Files Two New Patents
Blue Calypso Inc announced that they have received their fifth U.S. Patent number 8,457,670 titled "System and Method for Peer-To-Peer Advertising Between Mobile Communication Devices" from the U.S. Patent & Trademark Office (USPTO). This new patent further strengthens the Company's original patent claim set as a "Continuation In Part" (CIP) of US patent 7,664,516 along with US patent numbers 8,155,679, 8,438,055 and 8,452,646. Full Article
Blue Calypso Inc Selected As Social Engagement Partner For Fortune 500 Retailer`s Campaign To Benefit Hurricane Sandy Relief Efforts
Blue Calypso Inc announced they were chosen as a marketing partner by a Fortune 500 national retailer to expand and enhance communication programming for their Hurricane Sandy Relief efforts. Blue Calypso`s patented peer-to-peer advertising platform served as a key social media element in the retailer`s program to benefit Hurricane Sandy victims. Through Blue Calypso`s dynamic social sharing platform, the retailer leveraged the power of their customers who have extensive networks and who felt compelled to share this campaign through all of their social channels. Additionally, the technology enabled social media tracking, monitoring and analysis so the retailer could see the results from their efforts - who was promoting the campaign, how many people saw it and who actually engaged with the program. The partnership expanded the reach and purpose of this effort. Full Article
Team Detroit Selects Blue Calypso Inc as Social Engagement Partner for New Ford Escape Campaign
Blue Calypso Inc announced that they have been chosen by Team Detroit, Ford’s Agency, to help promote the all new Ford Escape through an integrated marketing campaign that includes viral social media elements like Blue Calypso’s patented peer-to-peer advertising platform. Full Article
Blue Calypso Inc Files Patent Infringement Suit Against Living Social
Blue Calypso Inc announced that the Company has filed a patent infringement complaint against Living Social (partly owned by Amazon (AMZN)) for infringement of Blue Calypso’s United States Patent Nos. 7,664,516 and 8,155,679. Representing Blue Calypso is the national intellectual property boutique firm of Farney Daniels, L.L.P. and Melissa Smith of Marshall, Texas’ Gillam & Smith L.L.P. Full Article
Blue Calypso Inc Files Patent Infringement Suit Against Groupon
Blue Calypso Inc announced that the Company has filed a patent infringement complaint against Groupon (GRPN) for infringement of Blue Calypso’s United States Patent Nos. 7,664,516 and 8,155,679. Both patents cover the system for peer-to-peer advertising created and developed by Blue Calypso. The technology is used in Blue Calypso’s digital marketing platform. Full Article
Blue Calypso Inc Announces Management Change-Form 8-K
Blue Calypso Inc reported in its Form 8-K that On June 1, 2012, Bill Ogle was appointed as Chairman, Chief Executive Officer (CEO) and as a Director of the Company effective as of June 11, 2012. In connection with Mr. Ogle’s appointment as Chairman and Chief Executive Officer, Andrew Levi will resign his positions as Chairman and Chief Executive Officer effective June 11, 2012 and will be appointed as Chief Technology Officer of the Company. He will also continue to serve as a Director of the Company. Full Article
Blue Calypso Inc Announces Aligns With MutualMind, Inc. To Deliver Integrated Social Listening For Enhanced Brand Advocacy
Blue Calypso Inc announced that it has formed a strategic alliance with MutualMind, Inc. to deliver an integrated social listening component to its Calyp platform. As brand advertisers use the Calyp platform to connect with their brand advocates and encourage them to share brand content, the Company has the ability to capture the resulting social conversations and present them as aggregated brand sentiment analytics. Full Article
Blue Calypso Inc Appoints New Chief Financial Officer-US Fed News
US Fed News reported that Blue Calypso, Inc., a Delaware corporation announced the appointment of David Polster as Chief Financial Officer (CFO) of the Company, effective upon the conclusion of Mr. Polster's commitments to Dell, which the Company anticipates will occur on or about March 12, 2012. Full Article
Blue Calypso Inc Announces National Republican Senatorial Committee Selects Calyp Political Platform To Drive Change In Washington
Blue Calypso Inc announced that the National Republican Senatorial Committee (NRSC) has chosen Calyp, the Company’s patented digital marketing and advertising platform to drive social advocacy for their movement to take back Washington. Calyp’s Political Endorser program provides the means to build and manage a digital social advocacy campaign with trackable calls to action and detailed intelligence about how messages are delivered, received and consumed. Calyp’s Endorser network will allow the NRSC to leverage personal relationships to deliver friend-to-friend campaign content, connecting Republican Senators and Senatorial candidates to supporters by employing the power and influence of digital word-of-mouth advertising. Full Article
Blue Calypso Inc And Collective Bias Announce Word-of-Mouth Marketing Partnership Bcypd.ob
Blue Calypso Inc announced that it has launched a strategic partnership with Collective Bias, a shopper media company, to drive revenue opportunities for its Social Fabric community of bloggers and increase content syndication channels for its clients. Blue Calypso`s Calyp is a patented mobile social marketing and advertising platform which helps businesses amplify advocacy by empowering consumers to endorse the brands they love by sharing advertising campaigns of interest throughout their social communities. Endorsers receive rewards in cash as well as brand loyalty perks and experiences for sharing their endorsements. Full Article
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