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Blue Calypso Inc Selected As Social Engagement Partner For Fortune 500 Retailer`s Campaign To Benefit Hurricane Sandy Relief Efforts


Tuesday, 18 Dec 2012 09:00am EST 

Blue Calypso Inc announced they were chosen as a marketing partner by a Fortune 500 national retailer to expand and enhance communication programming for their Hurricane Sandy Relief efforts. Blue Calypso`s patented peer-to-peer advertising platform served as a key social media element in the retailer`s program to benefit Hurricane Sandy victims. Through Blue Calypso`s dynamic social sharing platform, the retailer leveraged the power of their customers who have extensive networks and who felt compelled to share this campaign through all of their social channels. Additionally, the technology enabled social media tracking, monitoring and analysis so the retailer could see the results from their efforts - who was promoting the campaign, how many people saw it and who actually engaged with the program. The partnership expanded the reach and purpose of this effort. 

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