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Betsson AB Launches Mobile App for Real Money Gambling


Monday, 21 Oct 2013 08:30am EDT 

Betsson AB announced that the Company's operating subsidiary is launching a mobile application for real money gambling developed in Apple's programming language called Native app. Native apps have not previously been available in a real money gambling environment due to the policy of Apple and others. This has now changed for companies with licenses for the markets they operate in. The newly developed app includes mobile Sportsbook and Casino. Additionally, the app opens up new marketing opportunities for Betsson.com through the use of push technology and other features that are built in to the mobile system. Initially the app is launched for Betsson.com and will coexist with the existing mobile solution for the web, which was launched in June 2013. The app is available in App Store for iPhone and will soon be available for Android. 

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