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British Sky Broadcasting Group plc To Create Content Distribution Arm With Acquisition Of Parthenon Media Group
British Sky Broadcasting Group plc announced that the Company is to establish a new distribution arm to market the international rights to its originated content. As part of the move, Sky has completed the acquisition of Parthenon Media Group, an independent international distribution and multi-media rights management company. The current Parthenon team, led by founder and CEO, Carl Hall, will lead the new function within Sky, reporting to Sophie Turner Laing, Sky's MD of Entertainment, News and Broadcast Operations. Terms of the transaction were not disclosed.
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