Citibank del Peru SA: Business description, financial summary, 3yr and interim financials, key statistics/ratios and historical ratio analysis.
Provider: Reuters Investment Profile
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Citibank del Peru SA Launches New Woman Credit Card
Citibank del Peru SA (Citi) announced that it has launched new WOMEN Card, a credit card on the market designed to meet the needs of women. This card is the key to a world of benefits inspired by women, offering promotions, discounts and activities appreciated by them.The credit card from Citi offers a variety of additional benefits and points that customers receive for credit cards. The Company aims to conquer the female market through a strategy that meets needs and interests of each type of woman. This card was successfully launched in Argentina and Uruguay. Moreover, in the area of beauty and fashion, Women Card provides a refund of a 50% of consumption in all beauty salons in the country, and some services in seven complimentary salons such as Roberto Giordano Salon, Hair Studio, The Nail Company, Kaoba, Salon Clip, Senza Salon and Jaimez Hair Design. It also allows to a refund of a 50% of purchases in ten exclusive stores in the Boulevard de Asia (Kidsmadehere, Bagus, Sabz, Lola, Moda & Cia, Applauzzi, Intimoda, Michelle Belau, Fina and CP) and 20% in other shops, restaurants and entertainment venues of the same Boulevard. Also, the card allows Citi Women buy gym memberships, as Bodytech, Sport Life and Life, with a special discount and paid in 6 installments without interest. This is the initial range of benefits that will be complemented in the future, including promotions in cafes, bookstores, travel, among others.
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