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Diageo plc Acquires Cabin Fever Maple Flavored Whisky


Thursday, 7 Jun 2012 01:00pm EDT 

Diageo plc announced that it has acquired Cabin Fever Maple Flavored Whisky. Cabin Fever Maple Flavored Whisky was originally launched as a family business, run by the Robillard Family. The brand will be the newest addition to Diageo's Catalyst Division, which focuses exclusively on high potential brands. Made with real maple syrup, Cabin Fever Maple Flavored Whisky is an 80 proof whisky currently available in certain markets at a suggested average retail price is $19.99 for a 750ml bottle. Diageo will initiate the national roll out of Cabin Fever Maple Flavored Whisky in fall 2012. Terms of the transaction were not disclosed. 

Company Quote

1805.5
-11.0 -0.61%
12:14pm EDT