Dunkin' Brands Group Inc And The Coca-Cola Company Announces Product And Marketing Agreement

Dunkin' Brands Group Inc, the parent company of Dunkin' Donuts (DD) and Baskin-Robbins (BR), the National DCP, the exclusive supply chain partner for Dunkin' Brands, and The Coca-Cola Company announced a multi-year product and marketing agreement. Under the new agreement, more than 9,400 Dunkin' Donuts and Baskin-Robbins restaurants across the United States will begin the conversion to serve Coca-Cola products this month. In addition to soft drinks such as Coca-Cola, Diet Coke, Coke Zero and Sprite, Coca-Cola will provide Dunkin' Donuts and Baskin-Robbins locations with an array of juices, enhanced waters and energy drinks. The agreement also includes provisions for the development of various marketing and promotional programs each year between the brands. Coca-Cola products will be available in all Dunkin' Donuts and Baskin-Robbins restaurants in the United States by August 2012, so guests will be able to enjoy their favorite Coca-Cola brand along with their favorite breakfast sandwich, donut, all-day snack, or ice cream treat.