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Fiskars Oyj Abp Reorganizes Brand Offering

Thursday, 24 Jan 2013 02:00am EST 

Fiskars Oyj Abp announced that following the acquisition of Royal Copenhagen, Fiskars’ Home business is now able to consolidate a offering of Scandinavian dining brands, consisting of the regional brands Royal Copenhagen, Rorstrand (formerly a local brand) and Arabia. In the Garden business, the Danish garden tool brand Zinck-Lysbro’s offering will be integrated into the Fiskars offering and sold across Scandinavian markets. The offerings of the two local container gardening brands, Ebert and Sankey, have been combined and will be offered across EMEA (Europe, Middle East and Asia) under the new combined brand EbertSankey. Thanks to the new organization Fiskars is also able to expand the footprint of the French construction tool brand Leborgne to new markets outside France. 

Company Quote

-0.12 -0.67%
19 Dec 2014