Google Inc Beats Q3 As Ad Volume Grows - Reuters

Thursday, 17 Oct 2013 07:43pm EDT 

Reuters reported that Google Inc's quarterly results beat Wall Street's expectations as the Company expanded its mobile and overseas businesses while keeping ad-rate declines in check, sending its shares to a record high. The average cost-per-click - the price that marketers pay Google when consumers click on their ads - decreased 8% during the third quarter, deepening the 6% price erosion that Google experienced in the second quarter. The Company also pointed to Google's 28% revenue growth outside of the U.S. and Britain as further signs of Google's strength. 

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