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Lottomatica Group SpA's Subsidiary Joint Venture Northstar New Jersey Lottery Group Selected to Provide Marketing and Sales Services to New Jersey Lottery


Saturday, 13 Apr 2013 06:04am EDT 

Lottomatica Group SpA announced that the New Jersey Treasury Department has issued a notice of intent to award a contract to Northstar New Jersey Lottery Group (Northstar NJ) to provide marketing and sales services to the New Jersey Lottery. Northstar NJ is a joint venture comprised of GTECH Corporation, a subsidiary of Lottomatica Group; Scientific Games International, Inc.; and, OSI LTT NJ Holdings Inc., an indirect subsidiary of OMERS Administration Corporation, the administrator of the Ontario Municipal Employees Retirement System pension funds (OMERS). The Services Agreement has a term through June 30, 2029, and is expected to be signed within 60 days. GTECH and OSI will each own approximately 41% of Northstar NJ and a subsidiary of Scientific Games will own approximately 18%. The Request for Proposals called for a firm that could take over a wide range of marketing, sales, and related functions for the Lottery, subject to its continuing control and oversight over business decisions, focusing on core functions, including lottery game development, supply of related goods and services, and marketing and advertising, among other things. 

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