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Hasbro Inc, Zynga Inc Partner To Make Toys, Games-Reuters


Thursday, 9 Feb 2012 06:35pm EST 

Reuters reported that Hasbro Inc and Zynga Inc would join forces to develop toys and games based on Zynga games such as FarmVille. Hasbro would pay for the license to make products based on Zynga's games including CityVille and Mafia Wars, which are popular on social media website Facebook. They did not disclose how much Hasbro would pay for the license. The deal also will allow both companies to develop merchandise featuring Hasbro and Zynga brands. The first products should be available this fall, they said. There are more than 227 million active monthly players of Zynga's games online.