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JCDecaux SA in Partnership with Interstate Outdoor Advertising Signs Digital Billboard Network Contract With the City of Chicago
JCDecaux SA announced that its newly formed joint venture with Interstate Outdoor Advertising and its sister company, Foster Interstate, has signed a 20-year contract with the City of Chicago to operate 34 digital billboards with 60 LED-display panels along City expressways. The Chicago City Digital Network will serve as a communications broadcast system for emergencies, weather and traffic alerts, safety issues and cultural. The contract will generate approximately USD 700 million in advertising revenues.
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