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JCDecaux SA Wins an Eight-year Advertising Contract for Shanghai Metro TV Network via Joint Venture with Shanghai Metro

Monday, 28 Jan 2013 11:40am EST 

JCDecaux SA announced that STDecaux (a joint venture between JCDecaux Shanghai Advertising Company and Shanghai Metro Shentong Group Ltd.), has signed an exclusive eight-year contract for the operation of the Shanghai Metro TV advertising network. The contract is effective from January 1, 2013 and covers 23,000 digital screens operated by Shanghai Metro Television Co. Ltd. Financial terms of the contract were not disclosed. 

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