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Juventus Football Club SpA Signs Agreement With Adidas International Marketing BV


Thursday, 24 Oct 2013 01:16pm EDT 

Juventus Football Club SpA announced that it has reached an agreement with Adidas International Marketing BV for a technical sponsorship starting from 2015/2016. Adidas will be the technical sponsor of all Juventus teams for a fixed consideration of EUR 139.5 million for the six-year term. The consideration does not include the value of adidas products that will be annually supplied to the club or the programme of performance related incentives and bonuses available to the club. Adidas will manage all Juventus' licensing and merchandising activities for a fixed consideration of EUR 6 million per annum. The club may also benefit from additional royalty payments upon exceeding a threshold of sales. For the current season and the 2014/2015 season, Nike will continue in its role of technical sponsor and trademark licensee. 

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28 Nov 2014