The Coca-Cola Company And Spotify Partner To Share Music with the World

The Coca-Cola Company and Spotify announced a multifaceted strategic partnership that combines the global scale and reach of Coca-Cola with Spotify’s music technology platform to give consumers around the world unprecedented access to the music they love. The partnership will help fans discover new music, connect with other music lovers around the world and seamlessly share their experiences with friends both online and offline. Under the terms of the agreement, Spotify will be the key underlying technology for Coca-Cola Music globally, supporting the brand’s mission to provide consumers universal access to music. In addition, Coca-Cola will integrate Spotify into its Facebook presence and Timeline, creating a seamless social music experience. This partnership takes advantage of the existing Spotify relationship with Facebook and the Coca-Cola Facebook audience of over 40 million fans to create a social experience that will reach millions of interconnected consumers around the world.